Digital Advertising Screens in Malls: Benefits & Tips

Today, shopping malls are always trying new ways to catch shoppers’ attention and encourage purchases.

One method becoming very popular is using digital advertising screens. These bright, moving displays not only make the mall more interesting but also help stores get noticed and earn more income for mall managers.

When malls use modern technology like this, they can turn the people walking through into buyers, making the mall a better place for both visitors and businesses. To learn more about how shopping centre advertising is changing, keep reading.

What Are Digital Advertising Screens in Malls?

Digital advertising screens in malls are modern communication tools that use LCD, LED, or projector screens to show moving content.

Unlike posters or printed ads, these screens show videos and animations, attracting attention quickly. They help share information, market products, and guide shoppers, all in busy mall settings.

Most Common Types of Digital Screens Used in Malls

• Large LED Walls: Great for big spaces like entrances or main halls and can show large ads or videos to many people at once.
• Interactive Kiosks: Often found near maps or food courts, these let shoppers look up information, find stores, or use self-serve options.
• Digital Standees: Mobile screens used to display current offers or highlight points of interest.
• Portrait Displays: Smaller, upright screens often placed near escalators or elevators to give directions or mention events.

Each type of screen is chosen based on where it will go in the mall and what message needs to be shared.

What Makes Digital Mall Advertising Different from Traditional Ads?

Digital ads are much more flexible than traditional posters and banners. While printed ads stay the same until replaced, digital displays can be changed instantly.

New sales, announcements, or safety alerts can be added at any time. You can run different content during the day or for special events, and videos or moving graphics grab more attention than still pictures.

People also remember images better than text, making digital screens a stronger choice for getting messages across.

Benefits of Digital Advertising Screens in Malls

Using digital screens in malls brings many advantages not just for shoppers, but also for stores and mall owners. Here are some of the main benefits:

Benefit	Details
Better Customer Experience	Helps shoppers find what they want faster and keeps them entertained with current info and offers.
Increased Sales	Stores can easily promote new products or limited-time deals. Bright, moving ads make people curious and draw them inside.
Immediate Updates	Mall managers can quickly change messages, post safety alerts, or adjust what’s shown to better fit current needs.
Audience Insights	Digital screens can collect data such as how long people look at a screen or what grabs their attention, helping improve future ads.
Better Directions	Interactive screens help shoppers find stores or restrooms, reducing confusion and helping them spend more time shopping instead of searching.
More Mall Revenue	Mall owners can sell advertising time to stores or other businesses, earning extra money from the screens throughout the day.

Improving the Customer Experience

Digital screens make shopping trips easier and more enjoyable. Shoppers find directions, get real-time information, and interact with displays for personal offers or outfit suggestions. This keeps people engaged and encourages them to stay longer and see more of the mall.

Helping Store Sales and Promotions

These screens help stores get noticed through promotions and new product highlights. Research shows that 80% of shoppers enter a store because of a digital ad, and 68% will buy something they see advertised digitally. This means stores can rely on digital screens to increase foot traffic and sales.

Real-Time Changes and Flexibility

With digital screens, mall staff or store employees can update messages instantly, whether it’s a new sale, a weather change, or emergency info. This means they can always keep messages fresh and useful for shoppers.

Gaining Useful Data

Modern digital screens can track which ads get attention and gather statistics like the number of viewers and how long people look. This helps malls learn what works best and improve their communication plans.

Making Navigation Easier

Instead of paper maps or asking for help, shoppers use digital directories or touchscreens to get directions or even download maps to their phones. This saves staff time and helps shoppers get where they need to go faster.

Increasing Foot Traffic

Lively screens placed outside stores or along main walkways attract shoppers, encourage them to stop, and often draw more visitors into the shops, helping increase overall sales.

New Income for Mall Operators

Besides improving the mall experience, digital screens help owners earn money by selling ad slots to both stores and outside businesses. The option to run different ads during the day makes these slots appealing and increases the mall’s profit.

Main Uses and Content Ideas for Mall Digital Screens

Digital screens are versatile. They serve many purposes across a shopping mall. Some of the most popular uses include:

• Interactive directories for directions and store information
• Event announcements and live activity feeds
• Promoting new arrivals or seasonal offers
• Social media feeds and community engagement using hashtags
• Displaying practical info like weather, news, or emergency alerts
• Entertainment content or product image galleries, especially in waiting areas

Key Features to Look for in Mall Digital Advertising Screens

Certain features are important to make digital screens in malls work their best:

High-Quality Visuals

• Look for bright, clear displays so images and text are easy to see any time of day.
• Support for different content types including video, pictures, and moving animations is important.

Interactive Touchscreens

• Screens that respond to touch allow customers to find stores, check catalogues, or even try products virtually.
• Integration with mobile devices using QR codes is a helpful extra.

Remote Control and Management

• Choose systems where mall staff can update the screen content from anywhere at any time, using a simple management tool.
• This helps keep all screens up-to-date without extra effort.

Integration with Other Mall Systems

• Screens should be able to connect with inventory or loyalty programs, so ads and offers are more relevant to shoppers.
• This way, ads can change automatically as needed, for example when a sale starts or new stock comes in.

Energy Savings and Strength

• Screens need to use as little power as possible and be tough enough for heavy use - especially near entrances or high-traffic spots.
• Look for weather-resistant screens for spots with sunlight or outdoor exposure.

Best Practices for Digital Mall Advertising Screens

Setting up digital screens is only the first step. To get the most from them, follow these tips:

Choose the Right Locations

• Put screens where people gather or pause, such as entrances, food areas, or escalators.
• Make sure screens are easy to see from different angles and are the right size for the space.

Develop a Strong Content Plan

• Think about the purpose of each screen and match the content to the shoppers nearby.
• Use eye-catching designs and update them often for the best results.

Keep Content Fresh

• Update promotions, events, and visuals often to keep shoppers engaged.
• Taking advantage of remote management software makes this easier.

Regular Maintenance

• Check screens regularly for any issues and fix problems as soon as they come up. This keeps everything looking professional and running smoothly.

Accessibility for Everyone

• Make sure digital screens are usable by people with disabilities. Include larger text options, sound-based help, or easy-to-navigate menus when possible.

Tips for Picking the Right Digital Screen Solution

Choosing digital screens for your mall takes some planning. Here are some key steps:

1. Study Traffic Flow: Find out where most people walk and where they tend to spend more time. Place screens in these areas to get the most attention.
2. Know Your Visitors: Think about who shops at your mall (families, teenagers, adults) and set up screens and content to match their interests.
3. Check Vendor Support: Work with suppliers who can help with installation, training, and technical support. Good management software should be easy to use and flexible.
4. Calculate Returns: Consider if extra sales and ad income will cover your costs - track the performance with reports from your screen software.

Upcoming Trends for Digital Screens in Malls

Digital screens in malls will keep getting smarter and more interactive in the future:

• Personalized Advertising with AI: Soon, ads may adjust to a person’s taste or show offers based on what nearby shoppers are interested in.
• More Interactive Experiences: Expect features like trying on clothes virtually or using hand gestures instead of touch. These tools will make shopping more fun and engaging.
• Mobile Integration: Shoppers might scan a screen’s code to get an instant coupon on their phone, or digital maps could guide them right to products or stores listed in their mobile app.

Digital screens are quickly becoming a core tool for malls that want to build stronger connections with visitors, create new income streams, and keep up with shoppers’ changing expectations.